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Proposal for Group Licensing of College Athlete NILs

Jeffrey F. Brown, James Bo Pearl, Jeremy Salinger, and Annie Alvarado
Journal of Sports and Entertainment Law
August 31, 2020
Read the SSRN paper here

Name, image, and likeness (NIL) are the essential elements in the right of publicity. The legal landscape for rights of publicity in college sports continues to evolve as states pass and introduce NIL laws and the federal government addresses the development of a structure for national NIL legislation. In a special issue of the Journal of Sports and Entertainment Law that focuses on NIL issues, Partner Jeffrey Brown and co-authors offer a proposal to address group licensing in this arena.

Proposal for Group Licensing of College Athlete NILs” offers a plan designed to efficiently attain three goals: maximize revenue for student athletes, protect the NCAA against unionization and broadcast revenue issues, and allow consumers to get the products they want. See the interview with the authors, which gives an overview of the full article, which will appear in the journal’s fall issue.

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