Analysis of vehicle listing platforms
CarGurus retained Bates White to perform an analysis of US vehicle listing platforms. Millions of passenger vehicles and light trucks are sold in the United States each month, the vast majority by car dealerships. The analysis compares three listing platforms—CarGurus, Cars.com, and Autotrader. Bates White examined vehicle inventory, dealer presence, and deal ratings and presented calculations of inventory turnover and average days on the market for the three platforms. The results are based on a longitudinal database comprised of billions of records; the analysis leveraged state-of-the-art data science tools, including R, Spark, and Hadoop.