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Photo of Branko  Jovanovic, PhD


Branko Jovanovic has over two decades of experience providing economic and statistical analysis in litigation, government investigations, and regulatory proceedings. He has deep expertise in matters including consumer protection, securities, and finance.

Dr. Jovanovic has served as a testifying and consulting expert on a number of cases that have required sophisticated econometric analyses to address class certification, liability and damages issues. He has extensive experience analyzing multi-level marketing compensation models in the nutrition, supplements, and cosmetics sectors.

A significant focus of Dr. Jovanovic’s experience has involved assisting clients in responding to formal investigations for and requests for data and analyses from regulatory entities such as the Federal Trade Commission, the Securities and Exchange Commission (SEC), offices of state attorneys general, and self-regulating organizations such as the Financial Industry Regulatory Authority and US stock exchanges. He has provided testimony before the various federal and state courts, the SEC, the International Chamber of Commerce’s International Court of Arbitration, and the American Arbitration Association.

Dr. Jovanovic has taught graduate-level econometrics courses at New York University and Johns Hopkins University. A number of academic and professional journals have published his research, and he has lectured on economic issues in a variety of continuing legal education forums.


PhD, Economics, Texas A&M University

MA, Economics, Central European University

BS, Economics, University of Belgrade


Selected Work

Selected Experience

  • In a number of cases and various contexts (consumer class action, regulatory investigation and internal investigations, pre-merger due diligence), assisted companies with assessment of multi-level marketing compensation model.
  • In a class action lawsuit involving a major manufacturer of commercial trucks, analyzed differences in engine repair rates between class and comparable trucks. Provided damages analysis based on the difference in the market price of the trucks before and after the defect became known.
  • In a matter relating to a high-profile data breach, prepared reports explaining how to quantify the damage inflicted on individuals whose personal data were stolen. Analyzed the extent to which data on dark web sales of personal data could be used as an objective measure of consumer losses due to breach.
  • In a number of cases against residential mortgage-backed securities trustees on behalf of investors, analyzed the excess liquidation rates and loss severity attributable to the servicing of the trusts at issue.
  • In an arbitration matter, worked on behalf of the respondent, a foreign producer of biosimilar drugs and other pharmaceuticals, that was being sued by the claimant for a portion of the alleged value of the venture: the sum of profits arising from three potential biosimilar drug candidates.
  • Addressed issues of efficiency and materiality in Security Class Action cases using sophisticated econometric models.
  • In a context of matters alleging market manipulation analyzed market microstructure data such as intraday market maker trade and quote data, and proprietary broker-dealer databases.

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