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J.P. Morgan selects Simply Electrifying as one of eight "compelling reads" for 2018
J.P. Morgan selected Simply Electrifying: The Technology that Transformed the World, from Benjamin Franklin to Elon Musk, by Bates White Senior Energy Advisor Craig Roach as one of eight “Compelling Reads” for its prestigious #NextList2018. This list is meant to share new ideas and experiences that J.P. Morgan hopes “will enrich [J.P. Morgan] clients’ lives for the year ahead.” J.P. Morgan found Simply Electrifying to be “an elucidating lens on the world” and a “highly accessible narrative about electricity’s inventors and innovators, along with its challenges and possibilities for the world.”
Dr. Roach wrote the book after 40 years in the electricity business in the belief that to make good decisions for the future, we must understand the past. The book looks at the electricity industry through a lens that incorporates many factors that drive events in the business: science and technology, law and politics, business strategy, and economics.