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Is The Daily Deal Social Shopping?: An Empirical Analysis of Customer Panel Data
Minjae Song, Eunho Park, Byungjoon Yoo, and Seongmin Jeon published the paper “Is the Daily Deal Social Shopping?: An Empirical Analysis of Customer Panel Data” in the February 2016 issue of Journal of Interactive Marketing.
This paper explores how features used on daily deal sites such as Groupon, including minimum sales in order to activate the deal and fixed redemption periods, influenced consumer behavior over time.