|
Strategy
Intellectual property such as a patent can be sold, licensed,
commercialized, or stored. Intellectual property can also increase
or enhance speed to market, market penetration, and barriers to
competitive threats. Bates White professionals develop well-supported
economic models to assist intellectual property owners in determining
and executing the best course of action to maximize the value
of these assets.
The process of licensing intellectual property is filled with
a number of critical decisions: What is the optimal royalty rate
to charge for the use of intellectual property? How should a license
be structured? Should it be exclusive? How should risks be shared?
Is a joint venture appropriate? Through in-depth qualitative and
quantitative analysis, Bates White experts help clients answer
these questions in order to improve the management—and the
financial returns—of their intellectual property portfolios.
|
