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Bates White presents at Center for Business
Intelligence conference
WASHINGTON, D.C., June 21, 2004—Bates White announces Founder
Dr. Halbert White and Practice Director Patrick J. Burns served
on the Center for Business Intelligence (CBI) faculty at the "ROI-Driven
Pharmaceutical Promotional Mix" conference on June 20, 2004,
in Boston, Mass.
White and Burns conducted a pre-conference workshop titled, "Statistically
Grounded ROI Models for the Marketer." The workshop focused
on: valuing ROI analysis, avoiding misleading ROI methodologies,
putting your ROI analysis to work through sampling optimization,
and integrating your ROI management and optimization strategies
with market mix models.
The CBI conference—geared towards senior management of
pharmaceutical and biotechnology companies—demonstrated
how to leverage predictive modeling tools and industry analytics
to allocate and measure strategically promotional spending.
Click
here for more information on the conference.
About Bates White
Bates White is a national economic consulting firm of more than 150 professionals.
Established in 1999, Bates White offers consulting services in economics,
finance,
and business analytics. Bates White has offices in Washington, D.C., and San
Diego, Calif.
www.bateswhite.com
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